WHY LIVE EXISTS

NATHANIEL W JAMES

FOUNDER

I’ve always believed the best moments in music happen before the world notices.

The rehearsals.
The late-night arrangements.
The small rooms.
The pressure before the performance.
The chemistry between artists, musicians, engineers, and creatives trying to build something real.

That’s where LIVE came from.

Through City UndrGrnd, LIVE Sessions, livestream productions, and creative direction, we help artists, brands, churches, and creative teams turn ideas into experiences people remember.

Not just content.
Not just performances.

Experiences.

Atlanta became the place where everything started aligning — music, production, visuals, community, and culture — but the vision has always been bigger than one city.

This is only the beginning.

— Nathaniel W. James
Founder, LIVE

I started as a musician and musical director, building live arrangements, leading bands, producing performances, and helping artists shape experiences that connected beyond the recording.

Over time, I realized the industry was missing something:
a bridge between raw talent and world-class live presentation.

So I built LIVE.

LIVE is a culture-forward creative platform focused on live performance, visual storytelling, music direction, livestream production, and artist development.

From intimate living room sessions to large-scale productions, the goal has always stayed the same:

The stage is yours!